The LASU International Journal of Marketing (LAIJOM) is a double blind paper reviewing Journal, publishing bi-annually by the Department of Marketing, Faculty of Management Sciences, Lagos State University, Nigeria. The Journal has editions published in June and December. LAIJOM is dedicated to increasing knowledge in the field of Management and Social Sciences with the aim of contributing value to knowledge.


Indexing

Current Issue

Volume 2, Issue 1, 2026

Table of Contents
Cover
Volume 2, Issue 1, 2026
Articles
CORPORATE INTEGRITY AS A DRIVER OF ORGANISATIONAL PERFORMANCE: INSIGHTS FROM JENDOL SUPERMARKET
ODEKUNLE, Quadri Bolaji SALAU Adeyemi Nurudeen (Ph.D) LAWAL, Oloyede Raheem (Ph.D) DAIRO, Taiwo Sunday
Page 1-15
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PERCEIVED FACTORS INFLUENCING GRADUATE CAREER READINESS IN GOVERNMENT-OWNED UNIVERSITIES IN LAGOS STATE
Akingbade, Waidi Adeniyi (Ph.D), Okunbanjo, Olajide Idowu (Ph.D) & Olutosin Taiwo (M.Sc)
Page 17-31
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WORK-LIFE BALANCE AND ORGANISATIONAL COMMITMENT OF FEMALE EMPLOYEES IN FRIESLAND CAMPINA WAMCO NIGERIA PLC, LAGOS STATE, NIGERIA.
AREMO, Michael Olanipekun & OSAGIE, Reuben Ogbe
Page 45-60
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DELIVERY OF FEDERAL NEURO-PSYCHIATRIC HOSPITALS IN SOUTHWEST NIGERIA.
AJILEYE, O. Rhoda AND AYENI, F. Islamiyyah
Page 61-81
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FUEL SUBSIDY REMOVAL AND EMPLOYEE PRODUCTIVITY IN NORTH CENTRAL NIGERIA’S PUBLIC SECTOR: A STUDY OF UNIVERSITY EMPLOYEES
Kadiri Kayode Ibrahim & Sufian Jelili Babatunde
Page 82-103
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TOTAL QUALITY MARKETING AND CUSTOMER RETENTION OF BOTTLED WATER FIRMS IN PORT HARCOURT
Okechukwu Agburum Ph.D. & Lebari Blessing Nwikinaka Ph. D
Page 104-116
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EFFECT OF XTRA AIRTIME SUSPENSION ON CONSUMER BEHAVIOR IN UMUAHIA, ABIA STATE, NIGERIA
ADINDU, Chidinma Peace. Ph.D, EKWE, Blessing Ph.D & ANIUGA, Chukwuma Ph.D
Page 118-133
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BEHAVIOUR-BASED SAFETY AND EMPLOYEES’ PERFORMANCE IN THE MANUFACTURING INDUSTRY: A STUDY OF DANGOTE CEMENT, IBESE, OGUN STATE, NIGERIA
AREMO, Michael Olanipekun OSAGIE, Reuben Ogbe & MUSA Elizabeth
Page 134-152
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ASSESSMENT OF MEDICAL INTERVENTIONS AND HEALTHCARE FACILITIES IN REDUCING UNDER-FIVE MORTALITY RATES IN NIGERIA
Akinrotimi Akinyemi Omololu and Lawal Raheem Aramide
Page 154-177
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RELATIONSHIP BETWEEN SOCIAL MEDIA ADVERTISING AND CONSUMER PATRONAGE OF SME PRODUCTS
Ogbonna Michael ADINDU Ph.D, Chidinma Peace. ADINDU Ph.D & Chisom KALU
Page 178-193
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ADOPTION OF ARTIFICIAL INTELLIGENCE AND THE RESILIENCE OF DIGITALLY TRANSFORMED SMEs IN ABUJA, NIGERIA
Dr. Kadiri Kayode Ibrahim & Emmanuel Numa Sani
Page 194-207
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MARKETING MANAGEMENT AS AN INTEGRATIVE PROCESS OF RESEARCH, PRODUCTION, AND SALES ACTIVITIES IN NIGERIAN
Oni, Gabriel Folorunsho Ogunnaike, Olaleke Oluseye Ogbari, Mercy
Page 208-219
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MARKET FACTORS AND FABRIC CONSUMPTION BEHAVIOR: EVIDENCE FROM IBA METROPOLIS, LAGOS STATE
Ogunkoya, Toluwalope Omowunmi, 2Omotoso Kazeem Adekunle 3 & Ademola Emmanuel, K
Page 220-235
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INTEGRATING OPTIMIZATION MODELS INTO PUBLIC SECTOR PERFORMANCE EVALUATION: EVIDENCE FROM NIGERIAN PUBLIC INSTITUTIONS
ONI, GABRIEL FOLORUNSHO
Page 237-249
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OPERATIONAL DYNAMICS OF MICROFINANCE BANKS AND PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN JIGAWA METROPOLIS, JIGAWA STATE, NIGERIA
Sa’adatu B. Adam, Mustapha Momoh, Musa Zakari & Rabi Sidi Ali
Page 266-276
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WELFARE PROGRAMMES AND ORGANISATIONAL EFFECTIVENESS OF EMPLOYEES IN SELECTED MANUFACTURING FIRMS IN LAGOS STATE, NIGERIA
Anthony Ayodele AJALA & Olalekan Abdul-Rasaq OMOTAYO
Page 277-292
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STRATEGIC TALENT MANAGEMENT PRACTICES AND ORGANISATIONAL PERFORMANCE IN THE NIGERIAN TELECOMMUNICATION INDUSTRY
Anthony Ayodele AJALA
Page 290-305
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Archives

June 2025 Edition
June 2025 Edition
December 2025 Edition
December 2025 Edition
Volume 2, Issue 1, 2026
Volume 2, Issue 1, 2026